DUBAI, as of July 2026. Damac Properties has unveiled the sixth and final tower of Chelsea Residences by Damac, its waterfront development in Dubai Maritime City built in partnership with Chelsea Football Club. The tower, known as Tower C, was presented at an event held at the Grand Ballroom of the Mandarin Oriental in Tokyo on 17 July 2026, part of a push aimed specifically at Japanese buyers, according to Damac's press release distributed via PR Newswire. The launch closes out a project marketed as the world's first football club-branded residential development, following a complete sell-out of the first five towers.
What Damac Launched
Tower C offers a limited release of sea-view one, two and three-bedroom apartments, with sizes starting at 827 square feet and prices from AED 2.56 million, roughly $697,000, per the PR Newswire announcement. The release specifically targeted Japanese investors, framing the launch in yen terms at roughly JPY 112.9 million, a signal of how far Damac is casting its net for this final round of sales, as also reported by Khaleej Times and Economy Middle East.
Every unit across the development is designed with sea views, and the wider Chelsea Residences project comprises more than 1,400 residences across its six towers, per Damac's original project announcement as reported by Gulf News. With Tower C, Damac is releasing the last available inventory in a project that has otherwise sold out entirely, tower by tower, since its earlier phases came to market, according to Middle East Construction News.
The Chelsea FC Angle
Chelsea Residences by Damac grew out of a long-term global partnership between Damac Properties and Chelsea Football Club, under which Damac became the club's Official Property Development Partner and, at the partnership's launch, featured on Chelsea's men's and women's match shirts, according to Chelsea FC's own announcement. The tie-up anchored a residential concept built around the club's identity rather than a hotel operator's, which is the more conventional route for branded residences in Dubai.
Signature amenities carried through to Tower C include a rooftop football pitch, described by Damac as the UAE's only one of its kind, a blue-sand beach club whose color scheme echoes Chelsea's team colors, and an Athlete Training Centre aimed at residents who want a sports-performance angle to their amenities package, according to Gulf Today and Economy Middle East.
Why It Matters for Buyers
A full sell-out across five prior towers is a meaningful signal in itself. It suggests Damac's branded-residences formula, sports IP layered onto waterfront positioning, continues to find buyers even as Dubai's off-plan pipeline has grown substantially over the past two years. For investors specifically watching the Dubai Maritime City micro-market, Tower C is effectively the last chance to buy into this particular branded concept at source rather than on the secondary market, where branded units typically carry a resale premium once a project sells out.
That premium dynamic is not unique to Chelsea Residences. Damac's own release for Tower C cites Dubai's branded-residences sector posting 26% year-on-year growth in transaction volume and 51% growth in value in 2025, with branded units in the emirate commanding premiums of roughly 64% over comparable non-branded stock, per the PR Newswire announcement. More broadly, the Middle East now accounts for roughly 27% of the world's live and pipeline branded-residence schemes, according to Knight Frank data reported by Khaleej Times. Buyers evaluating Tower C should weigh that broader context: entry pricing on a final tower in a sold-out project often reflects some of that anticipated premium already, rather than offering a discount versus the earlier towers.
Prospective buyers should also note the standard off-plan considerations that apply to any final release in Dubai: payment plan structure, expected handover timeline, and whether the unit sits within an area zoned for the freehold ownership rules that apply to overseas buyers. None of these specifics were detailed in the initial launch materials reviewed for this article, and buyers should confirm them directly with Damac or a licensed broker before committing.
FAQ
What is Chelsea Residences by Damac? It is a waterfront residential development in Dubai Maritime City built through a partnership between Damac Properties and Chelsea Football Club, marketed as the world's first football club-branded residences.
How many towers does the project have, and is Tower C the last one? The project comprises six towers in total. Tower C, launched on 17 July 2026, is the sixth and final tower, following the sell-out of the first five.
What do units in Tower C cost? Sea-view one to three-bedroom apartments start at AED 2.56 million (about $697,000), with sizes from 827 square feet, according to Damac's press release.
What amenities come with the development? Damac cites a rooftop football pitch billed as the UAE's only one, a blue-sand beach club themed on Chelsea's team colors, and an Athlete Training Centre, in addition to standard waterfront residential amenities.
Sources
- Damac Properties press release via PR Newswire, "Japanese investors offered final opportunity to own at Chelsea Residences by DAMAC in Dubai" (July 2026)
- Economy Middle East, "DAMAC Properties launches sixth and final Chelsea Residences tower with sea-view apartments from $697,000 and 827 sq ft"
- Khaleej Times, "The final whistle for Damac's Chelsea Residences in Dubai"
- Middle East Construction News, "Damac Properties launches final tower of Chelsea Residences by Damac project"
- Gulf Today, "A final opportunity to invest in Chelsea Residences by Damac, the world's first football-branded residences" (17 July 2026)
- Khaleej Times, "Dubai leads global surge in 'branded residences' as wellness takes centre stage"
- Gulf News, "Damac launches Chelsea-branded residential towers in Dubai Maritime City"
- Chelsea FC, "Chelsea partners with DAMAC Properties"
